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Mavic is all about a love of cycling which leads to
the designing and manufacturing of great products that offer
a real difference when you ride them. In order to build
great bicycle products you have to know what's happening
at the sharp end of cycling. Working with teams and bicycle
manufacturers does give us high visibility but importantly
it gives us the opportunity to fine tune product and to
sniff out new trends.
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Wintech Computers. Using an exclusive Mavic
encoded digital transmission, Win-Tech is slick and simple,
light and invisible. You can plug and play on any bike and
receive up to 9 stats. No cables, no fuss, no interference.
Just a clean bike with integrated elements. Easy to install
and maintain, Win Tech is always ready to ride and tuned
in to your swift movements
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Whether you're looking for a competitive
edge on a racing bike, or rediscovering the joys of cycling
on a new mountain bike, Shimano components not only improve
your performance, but make cycling a lot more fun. Shimano
components have made a great contribution to the world of
bicycle racing through advanced designs that reduce stress
and make more efficient use of energy. The engineering behind
these competition components is also applied to the full
line of Shimano products so all cyclists can benefit from
it.
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For a lot of folks, the single ‘biggest’
new product at Interbike this year was the launch of SRAM’s
new RED gruppo. Advancing the success of last year’s FORCE
group, RED is lighter, and shifts up some pretty cool features
the other guys don’t have. Here’s our first look
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FSA - Full Speed ahead components.
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Ongoing innovation, close relationships
with major manufacturers, and involvement and success in
racing are all reflected in Michelin’s leadership on the
road. Michelin offers a complete range of high-performance
tyres, each specifically suited to a particular type of
riding.
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Bike Components.
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Campagnolo products are created using the
most innovative technologies and production processes, with
prime-quality materials from the aerospace industry: carbon
fibre, titanium and aluminium alloys. And it is precisely
in the carbon-fibre sector that Campagnolo, after dominating
the aluminium world for decades, has now decided to make
a name for itself with applications that were previously
deemed unthinkable for cycling.
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Polar products help you listen to your body
so you can understand its story. When you understand and
listen to your body, you'll be ready to reach your fitness
goals, improve your sports training and performance or just
live a healthier lifestyle. Make your story a success story
with Polar.
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Premier Cycling Helmets.
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Cycling bicycle saddles.
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Since its introduction, fi'zi:k has been
committed to providing the ultimate in saddle design - combining
comfort and lightweight, technology and innovation. Through
physiological research, anatomic studies and advanced technology,
fi'zi:k has succeeded in creating that perfect combination.
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Here’s an interesting
fact. When pro riders get to choose the brand of cycling
shoes they use, more professional cyclists choose Sidi than
all other brands. Combined. Or here’s another one. What’s
the #1 shoe brand among bike shop employees when they have
to buy those shoes out of their own hard-earned paychecks?
Sidi again.
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Today, the carbon fibre in epoxy resin is
the best material which is possible to use in bicycle frame
building. This is not based just on the mechanical characteristics
and its weight/resistance relation, but also on its useful
“interlaced fibres” configuration. A carbon fibre structure
is an architecture of layers. Any layer is selected and
combined with the very next to keep the multiple and “heterogeneous”
forces that income in any frame area during action. The
same peculiarity that makes possible to combine the best
performance with an excellent comfort.
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In a world flooded with composite technology,
Giant’s legendary fO Composite process stands alone. Born
over eighteen years ago in Giant’s own Taiwan-based “Techno
Centre” engineering lab, Meta Composite continues to improve
through Giant’s exhaustive materials research, state-of-the-art
manufacturing development and world-class field testing.
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At Felt, we use the most advanced types
of forming technologies, including state-of-the-art Hydroforming.
Using high pressure liquid to form tubing from the inside
out, hydroforming allows for unusual and complex external
shapes while being able to utilizing premium double-butted
tubing internally. This results in lightweight yet remarkably
strong tubing, without requiring gusseting or reinforcement.
Additionally, we can directionally-tune the tubing to offer
a set of desired ride characteristics.
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